The Filipino Brand of Wellness: Blending Tradition with Modern Science

The stunning natural landscapes, unmatched hospitality, and a focus on holistic wellness have made Philippines a popular wellness destination globally. As individuals now prioritize self-care, the wellness tourism industry is growing at a rapid pace. To support this this, the Department of Tourism OPMD and the Wellness Tourism Association of the Philippines (WeTAP) came together with the idea of the ‘Filipino Brand of Wellness.’ 

The Farm at San Benito, being a founding member of WeTAP and having served wellness travelers for over two decades, plays a significant role in promoting Philippines as a wellness destination globally. 

The Filipino Brand of Wellness

The Filipino Brand of Welness is an initiative emphasizing holistic healing that can be achieved by establishing a balance between the body, mind, and spirit. It highlights Philippine’s cultural heritage, natural beauty, world-class Filipino hospitality, and traditional wellness practices of the country. Combining these traditional Filipino wellness practices with modern medical science can be the most effective and a joyful way to well-being.

The Filipino Brand of Wellness Focuses on Some Key Aspects

The Filipino Brand of Wellness focuses on some significant aspects that can directly or indirectly impact one’s overall well-being. 

• Cultural Integration: The initiative is rooted in Filipino culture that follows valued like Makatao (humanity-driven), Makakalikasan (environmentally conscious), and Maka-Diyos (God-Centred). Wellness resorts and centers in the Philippines are focused on providing luxury and wellness experiences while keeping these values in consideration.
• Holistic Healing: The Filipino Brand of Wellness encourages the interconnected of mind, body, and spirit, which is essential for one’s overall well-being. This can be achieved through mindful movements, yoga, meditation, relaxing therapies, and a healthy lifestyle. 
• Community and Connection: It focuses on the importance of community and connection in wellness. Connecting with like-minded people having same goals as yours keeps you motivated and provides a sense of healthy competition. 
• Traditional Filipino Practices: Philippines has always been a place of wellness. The Filipino Brand of Wellness encourages traditional Filipino therapies like Hilot that have been found highly effective for holistic healing and relaxation. These therapies and traditional treatments are enriched with local medicinal herbs and performed by experts. 
• Welcoming Culture: It focuses on providing world-class hospitality services to wellness travelers to provide them with a supportive environment. 
• Healthy and Joyful Living: The initiative promotes healthy lifestyle practices like healthy eating, yoga, meditation, and physical activity, along with nature walking and other practices that can help uplift one’s mood. 

The Farm’s Contribution to Promoting The Filipino Brand of Wellness

The Farm an San Benito has been serving wellness seekers since 2002 and promotes the Filipino Brand of Wellness with its multidimensional wellness programs. Being a pioneer in the Filipino hospitality, the Farm offers over 15 luxury accommodation options, ranging for luxury suites for solo travelers to spacious villas for families. 

Wellness Progams Focuses on Holistic Healing: The integrated wellness programs by the Farm include

• Pure Body Reset program
• The Sanctuary of Self Program
• Metabolic reboot Program
• Resilience and Recovery Program
• The Signature Path (fully customizable)

These programs combine modern evidence-based medicine with traditional Filipino therapies and wellness practices, providing guests with maximum relaxation and addressing chronic conditions. Experienvced doctors, therapists, and nutritionists come together to design these programs, focusing on every single aspect that can directly or indirectly impact rejuvenation, longevity, and one’s overall well-being. 

Focus on Interconnectedness: These programs not only promote physical and mental health, but also focus on spiritual well-being, following the concept of interconnectedness, i.e. the importance of connection and balance between one’s body, mind, and spirit. Guests are encouraged to participate in yoga, meditation, and other mindful activities that promote spiritual wellness. 

Traditional Filipino Therapies: The Farm’s wellness programs and spa treatments also include traditional Filipino practices like Hilot, herbal remedies followed in spa therapies, and herbal healing for detoxification. 

Healthy Eating: In the heart of the Farm at San Benito lie its wellness restaurants, including ALIVE and more, that combine nutrition-rich ingredients with recognized traditional Philippine herbs. Guests also get nutritional consultant from professionals and a chance to learn healthy Filipino dishes from the Farm’s wellness chefs on-site or online. 

The Farm has been recognized by over 100 prestigious international awards for its excellence in wellness tourism and hospitality. By combining luxury with world-class wellness, the Farm becomes a preferred destination for wellness seekers from all over the globe.